Result-Driven Growth Marketer | 5+ yrs B2B Marketing | Demand Generation | Lead Funnel Optimization (MQL to SQL) | Marketing Campaigns | Marketing Automation | GTM Strategy | ABM
Regions worked for: US | EMEA | APAC
Result driven B2B marketer with 5+ years driving integrated marketing programs, demand generation, and pipeline impact across SaaS and consulting. I specialize in turning strategy into execution, building campaigns, optimizing funnels, and partnering with sales and leadership to deliver measurable growth.
I bridge strategy and execution, managing integrated campaigns, working cross-functionally, and building dashboards that give leadership clear visibility into pipeline, ROI, and performance.
Core Expertise
- Marketing Strategy (GTM)
- Demand Generation (MQLs to SQLs)
- Lead Generation
- ABM
- AI for Marketing
- Field Marketing
- Marketing Analytics
- Program Management
- Marketing Operations
Skills and Tools
Growth and GTM
- GTM Strategy
- Demand Generation
- Growth Marketing (ABM)
- Campaign Management
- Sales Enablement
- Messaging and Positioning
- Email Marketing
- Event Marketing
- Content Strategy
Automation and CRM
- Salesforce (SDFC)
- HubSpot
- Google Analytics (GA4)
- Mailchimp (Email)
- Outreach.ai
- PowerBI
- Excel
AI Tools
- ChatGPT
- Claude.ai
- Gamma
- Zapier
- ElevenLabs
- Canva
- Mindtickle
- Descript
Lead Generation
- LinkedIn Sales Navigator
- Apollo.io
- Lusha
- Clay
- CleverTap
- 6Sense
Impact by the Numbers
Inbound Queries Y-O-Y
Converting raw leads to MQLs, Increasing MQL to SQL lead Quality
Profitability Boost
Event revenue improvement through strategic planning
Email Performance
Open rate uplift in demand generation campaigns
Direct Sales
Revenue from event sponsorship Y-O-Y
Sales Productivity
Increased through AI Sales enablement tools
Professional Journey
Marketing Specialist | Whatfix
May 2025 - Dec 2025
Senior Lead Marketing | Zinnov Management Consulting
Jul 2021 - May 2025
- Marketing Lead (Jul 2023 - Dec 2024)
- Senior Associate - Marketing Strategy (Jul 2022 - Jun 2023)
- Associate - Marketing and Communications (Jul 2021 - Jun 2022)
Email Marketing Analyst (Contract) | Turing.com
Feb 2021 - May 2021
Marketing Intern/Trainee | InMobi
Jan 2020 - Sept 2020
Zinnov: Driving Revenue Growth
Confluence Leadership
Program-managed India's largest global tech conference, achieving 40% audience growth and 35% profitability increase through strategic planning and execution.
Revenue Strategy
- Owned event sponsorship revenue end-to-end selling +1 CR Y-O-Y.
- Owned marketing pipeline by managing raw inbound leads converting them to MQL, improving the MQL to SQL quality.
Pipeline Optimization
Solely owned marketing pipeline and its contribution to direct revenue by program-managing all activity across growth, demand gen, and events teams, keeping every function aligned to the same revenue target.
Key Projects
GTM for new marketing focus area
Worked to build a GTM and integrated marketing plan for the new theme and company-wide focus area for 2026.
Adoption for New Sales Enablement Tools
Spearheaded adoption of AI-driven GTM enablement tools (Mindtickle, Docket), streamlining sales and marketing alignment and improving team efficiency.
Program Management for Zinnov Confluence (2022-2024)
Led end-to-end program management for Zinnov Confluence across three consecutive editions. Owned complete event delivery, including budgeting and financial analysis, agenda design, speaker and attendee management, vendor selection and negotiations, and overall execution. Additionally, contributed to sponsorship sales and led post-event sponsorship fulfillment and relationship management to ensure partner value delivery.
Designed Marketing Dashboards for Senior Leadership
- CXO-Level Marketing Dashboard
- Inbound and Outbound Leads Dashboard
- Sales Enablement Dashboard
Work Sample Links
Education & Certifications
BITS Pilani
MSc Tech in Communication and Media Studies
(Aug 2016 - Jun 2020)
BITS Pilani - WILP
PG Diploma in Business Analytics (Marketing)
(Jan 2023 - Jan 2024)
Certifications
- AI for Marketing
- Digital Marketing
- Content Marketing
- Digital Advertising
- SEO Marketing
- Email Marketing
- Social Media Marketing
Awards and Achievements
Team Excellence
for successfully program managing multiple senior stakeholders and the overall conference
Spot Recognition
for exceeding performance expectations and demonstrating exceptional contribution
Captain, Volleyball Team (2018)
Led university team, demonstrating leadership, and team coordination
Leadership & Mentorship
Building High-Performing Teams
Built and managed a team of 5+ junior marketing analysts, improving execution speed, campaign coordination, and operational discipline. Developed leadership dashboards tracking funnel health, campaign ROI, and pipeline contribution in real time.
Known for ownership, stakeholder management, and attention to detail. I thrive in fast-paced environments where marketing drives outcomes, not just activity.
Let's Drive Growth Together
Looking to lead marketing at a high-growth company, building high-performing teams and crafting differentiated go-to-market strategies. My goal: drive sustainable growth by uniting strategic vision with operational excellence in environments that thrive on innovation and agility.
"I bridge strategy and execution, turning marketing into a revenue engine through data, process, and relentless focus on outcomes."
Contact Information
Phone: 9024687237
Email: [email protected]
LinkedIn: rohit-mandar-1807
Location: Bengaluru, Karnataka, India
Rohit Mandar